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The concept of other localized versions of your website wouldn’t cross your visitors’ minds unless you want it to (for example, through a drop-down menu). Your customers have a better user experience because they are not clicking as many links, being forced to make unnecessary decisions or missing international options completely – and you have higher conversion rates!įrom a customer’s perspective the experience is seamless, as his/her location will be determined automatically. The result is that your product pricing reaches the customer for which it was intended. How accurate was the result?īy incorporating a service such as MaxMind or Quova into your webstore, you can almost always estimate your customers’ locations and route them to the proper product pricing page – eliminating the self-selection step and prying customer eyes. Give it a try yourself by finding your IP Address at and entering your IP Address at. Over the years, a number of companies have cataloged IP addresses by geographical location, resulting in 99.8 percent accuracy on the country level, 90 percent on U.S. Well, that technology exists – and best of all it’s easy to implement.Įveryone browsing on the Internet is assigned an IP, which is read by your Web server software. Ideally, you’d like to know where each customer is coming from and then automatically show them the correct price and currency. The big question remains: What’s the best way to configure your website to show international pricing? Customers, if they are savvy enough, can visit either domain to buy their product, but this step requires a little more work than earlier routing methods. Tune Up spends time and energy building link relevancy with search engines on two domains rather than one. This has the benefit of correctly routing people who search for the company’s products in search engines, but has the negative effect of not building up a single domain for SEO purposes.
#Maxmind pricing Pc#
Tune Up, the German PC tuning company, uses this method with for German-speaking customers and for all other customers. On the surface, this option seems to make sense by eliminating the dreaded self-selection choice, but as you dig deeper, it may be the worst option because your customers may not choose the correct international option or be disappointed in the price once they see it is more in their home currency.Īnother popular method for routing your customers is with dedicated domains. If they are used to paying in Euro, British Pound or Yen, are you leaving money on the table because customers are not aware that they can change the country selection option? They may think you only accept payment in U.S. For the majority of your customers, this might be the correct language and currency, but what about the potentially large minority of customers? I like to think of this as the “majority rules” option whereby all customers arrive at your default page, usually English language and U.S.